A stationery house that remembers where its patterns come from.

A register, a pencil, a file folder: things you touch every day. India has some of the world's richest pattern traditions, and each has its own logic. Warli builds people from a circle and two triangles. Kolam weaves a single line around a grid of dots. Madhubani never leaves a gap unfilled. We wanted stationery that carries that logic and is still affordable enough to buy by the dozen.

Our design studio turns each tradition's rules (its line, palette and way of filling space) into designs, so every product gets its own variation rather than a copy of a famous painting. The traditions belong to their communities. We study them, credit them by name, and point you to the regions they come from.

The whole store is designed like a market ledger: warm rice-paper backgrounds with grain, ink-black rules, rubber stamps, and a red bound bahi-khata for bulk prices. Colours come from natural pigments: haldi, kumkum, neel, neem, geru, kajal, chuna and sona. You can filter the catalogue by them.

Headlines are set in a soft, slightly wonky serif, with Devanagari alongside. Motion borrows from the crafts: a kolam that draws itself, marigold petals when you buy something, and pigment washes between pages.